Many small businesses rely on Facebook as their primary online presence. But a Facebook page and a professional website serve very different purposes—and relying on Facebook alone can limit your business.
An outdated website can cost you customers without you realizing it. Slow loading, poor mobile viewing, outdated information, or an old-fashioned appearance can all affect how customers see your business. Here are 7 signs it may be time for a change.
When a DIY Website Is No Longer Enough for Your Business
Building your own website can be a good way to get started. But as your business grows, your website needs to do more than simply be online. Professional design, mobile performance, search visibility, and a stronger business image can make the difference between simply being seen and being chosen.
A small business website needs to do more than just look good. It needs to build confidence, work well on every device, help customers find what they're looking for, and make it easy for them to take the next step. Here are 8 things every small business website should have.
Online reviews can have a powerful influence on how potential customers see your business. And how you respond—whether the review is good or bad—can be just as important as the review itself. Here's how to respond professionally and turn customer feedback to your advantage.
Before contacting a business, many customers check reviews and form an impression of what they find online. A strong reputation builds confidence and can make the difference between a customer choosing you or choosing a competitor.
Today, customers often look online before deciding which business to contact. A professional website helps establish credibility, makes your business easier to find, and gives potential customers a place to learn why they should choose you. Here are 7 reasons a website remains vital to small-business success.
There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.
Good marketing isn't always about doing more—sometimes it's about avoiding the mistakes that waste time and money. From inconsistent messaging to overlooking how customers see your business, small mistakes can have a big impact. Here are 8 common marketing mistakes—and how to avoid them.
There's no set rule for how often a website should be redesigned. The real question is whether your website still looks current, works properly on today's devices, and represents your business the way you want customers to see it. Here are the signs that may tell you it's time for a change.